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3 Steps for a Winning Digital Engagement Strategy
How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their...
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Customer Relationships Are Frayed — Can Generative AI Mend Them?
An astounding $51 billion of global online sales were influenced by artificial intelligence (AI) during Cyber Week 2023, for targeted offers, product recommendations, and generative AI-powered chat...
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What Is Data Cloud?
Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics,...
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Customer Lifetime Value: The Secret to Sustainable Business Growth
A profitable business is a successful business. But if you focus only on revenue, you might miss the key to your success: your customers. Measuring customer lifetime value (CLV) helps you understand...
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