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Channel: Customer Journey | Salesforce Blog
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3 Steps for a Winning Digital Engagement Strategy

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their...

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Customer Relationships Are Frayed — Can Generative AI Mend Them?

An astounding $51 billion of global online sales were influenced by artificial intelligence (AI) during Cyber Week 2023, for targeted offers, product recommendations, and generative AI-powered chat...

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What Is Data Cloud?

Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics,...

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Customer Lifetime Value: The Secret to Sustainable Business Growth

A profitable business is a successful business. But if you focus only on revenue, you might miss the key to your success: your customers. Measuring customer lifetime value (CLV) helps you understand...

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What Is Customer Experience — and How Can You Improve It? Start With These 5...

The phrase “customer experience” gets thrown around a lot these days. But what does it really mean? That’s not as easy to answer as you might think. The concept is tough to define because it includes...

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Customer acquisition: A complete guide

Customer acquisition is the lifeblood of any business. It’s the process of bringing in new customers and growing your business. Without a steady stream of new customers, your business will eventually...

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What is Generative CRM — And What Will It Mean For Your Business?

Imagine you’re a sales rep today and you’ve just been assigned a new account. How many hours would it take you to find a company overview, catch up on the latest company news, find the right contacts,...

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AI: The Key to Maximizing Customer Tracking for Your Startup or SMB

Customers are the heart of every startup or small and medium-sized business (SMB). Without them, growth feels impossible. But keeping up with what your customers want can often feel overwhelming....

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