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3 Steps for a Winning Digital Engagement Strategy
How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their...
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Customer Relationships Are Frayed — Can Generative AI Mend Them?
An astounding $51 billion of global online sales were influenced by artificial intelligence (AI) during Cyber Week 2023, for targeted offers, product recommendations, and generative AI-powered chat...
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What Is Data Cloud?
Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics,...
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Customer Lifetime Value: The Secret to Sustainable Business Growth
A profitable business is a successful business. But if you focus only on revenue, you might miss the key to your success: your customers. Measuring customer lifetime value (CLV) helps you understand...
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What Is Customer Experience — and How Can You Improve It? Start With These 5...
The phrase “customer experience” gets thrown around a lot these days. But what does it really mean? That’s not as easy to answer as you might think. The concept is tough to define because it includes...
View ArticleCustomer acquisition: A complete guide
Customer acquisition is the lifeblood of any business. It’s the process of bringing in new customers and growing your business. Without a steady stream of new customers, your business will eventually...
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What is Generative CRM — And What Will It Mean For Your Business?
Imagine you’re a sales rep today and you’ve just been assigned a new account. How many hours would it take you to find a company overview, catch up on the latest company news, find the right contacts,...
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AI: The Key to Maximizing Customer Tracking for Your Startup or SMB
Customers are the heart of every startup or small and medium-sized business (SMB). Without them, growth feels impossible. But keeping up with what your customers want can often feel overwhelming....
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